![]() Like its name, it does seem to provide a glow to the skin without it looking like a glittery disco ball. This is another mid to full-coverage option. Other buying options include Sephora, Macy’s Kevin Aucoin The Etherialist Skin Illuminating Foundation It has none of the fanfare/publicity as other more expensive brand name products, however, it passes the Holy Grail test as discussed in this post. The consistency allows it to go on smoothly. It is a mainstay in my makeup arsenal for the times when I want that kind of coverage. (Estee Lauder knows when they have a winner) They currently have 55 shades in cool, warm, and neutral tones. This product was first introduced in 1997 and its formulation has remained very much the same since then. Estee Lauder Double Wear Stay-in-Place Makeup Here are a couple of foundations that not only have lasted the test of time but also pass the “cake” test. For this reason, I recommend a liquid foundation. The test of a great “traditional” foundation, particularly when over 50, is whether it can be more full coverage and not cake on the skin. This is something that was not such a consideration when we were younger, but it is now. Note that the fuller the coverage, typically the thicker and heavier the foundation, and the more likely it is to cake and fall into wrinkles. It comes in a variety of types: stick, liquid, cream, powder etc. If you are looking to cover age spots, discoloration, and anything else, reach for a traditional foundation that is either medium or full coverage (which refers to how much natural skin shows through) and is “buildable” (read: once the liquid is dry on the skin, more can be added to cover up even more). ![]() While many of us may still view foundation with that lens today, that perspective misses a more current story that includes skin benefits and enhancements.įrom my vantage point, there are 5 general foundation categories. There we have it foundation makeup has historically been a “cover-up” job to hide as much “real” skin as possible. The market expanded, much to Max Factor’s surprise, to fill a more widespread request from people like you and me. Max Factor saw a business opportunity and in 1914, developed a commercial cream greasepaint for the motion picture industry. For instance, whitening the skin by completely covering it in lead powder began with the ancient Egyptians and then continued up until the 17 th century.įast forward to modern makeup, foundation’s real beginnings were in the theatre with “greasepaint” to hide the seam between a wig and forehead. The roots of foundation makeup can be traced further back than what most of us would expect. With many options that did not exist even a couple of decades ago, I will unpack those choices in this post along with specific product recommendations. So what is foundation makeup now? Do we still want or need to wear it? Foundation makeup reached a kind of bra-burning existential crisis. The world was no longer simple choices became many, and makeup goals expanded to include a more natural skin-first aesthetic. Foundation was a good thing.īut as the years passed and I grew into my mother’s age, advances in makeup, advances in skincare, and then an overlap between the two mediums happened. I observed that foundation made her skin look more even-toned and brighter. ![]() Some of my earliest memories hearken back to seeing my mother with none other than her Pond’s cold cream and some kind of (heavy) foundation. Also included are best and recommended foundation makeup products by category.įor continued foundation information and a post on how to mix foundations to customize your look, click here for The Easy Art of Mixing Foundations.įoundation has always been a given for me: a makeup staple much like flour is to bread. This post discusses its history, what it is today, the 5 main types of foundation, and their benefits to our makeup routines. Our skin is thankful, as foundation makeup has evolved over many years. Hey there! Some links on this page are affiliate links which means that, if you choose to make a purchase, I may earn a small commission at no extra cost to you.
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